How Waypoint improves website performance and generates more leads

How Waypoint improves website performance and generates more leads

We are often approached by clients to help them generate more leads from their websites. Find out how Waypoint Digital Marketing can support you with a marketing strategy that includes lead generation.

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Why should you tailor your writing style for each social media platform?

Why should you tailor your writing style for each social media platform?

Like a region or a country, each of the social media platforms has it’s own language and etiquette. Ensuring that you understand and abide by this style is crucial to a successful social media strategy. There is no point writing a great post, if it is not written in the right style or format for the platform you are posting on.

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Investacast photoshoot for new website launch

Investacast photoshoot for new website launch

This week Adam and Carl have enjoyed a road trip to Ilfracombe in North Devon to visit Investacast Ltd. The team have sported high vis jackets, googles and ear defenders for a photoshoot of the machinery and the wax mould process for amongst other things a new website.

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A new website for Robert Rigby Architects

A new website for Robert Rigby Architects

We have just launched a new website for our client Robert Rigby Architects, based in Reading, Berkshire. Robert Rigby Architects is an established RIBA Chartered Architects Practice that has been designing, drawing and developing new homes, extensions and residential developments for over 22 years.

The purpose of the website is to generate new enquiries from private clients by showcasing its stunning and eclectic portfolio of properties.

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Vendee2020Vision Website

Vendee2020Vision Website

Last autumn we were presented with the opportunity to work with the incredible Vendee2020Vision team on their new website. 

Launched in 2016, Vendee2020Vision is a new initiative to nurture Britons’ Offshore sailing talent along the path to success in yacht racing’s most challenging event - the Vendée Globe, the quadrennial singlehanded non-stop round the world race. 

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Waypoint create a new website for CAScloud

Waypoint create a new website for CAScloud

Your website is one of the first parts of your business that new clients view and so it is crucial that it looks professional, as first impressions really do count. If it isn’t branded in an attractive way or if its user experience is confusing, your users won’t take the time to learn about your product or service.  

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The importance of good website design

The importance of good website design

In today’s modern digital world, having a “good” website is imperative if you want to be a successful business. But the rules on what makes a good website are not necessarily what you think they might be. You might think long-winded paragraphs and fancy graphics are what draws in prospective customers, but they are just distractions and in fact turn users away.

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Strategy and brand refresh for Surveyors to Education (S2e)

Strategy and brand refresh for Surveyors to Education (S2e)

Surveyors to Education (S2e) are a specialist academy premises planning and funding consultancy.

Last year we were instructed by S2e to develop a new strategy for their business with a clear vision and positioning. Components of the strategy included a refreshed website, logo, marketing material, and lead generation campaigns, clearly articulating the services they provide. 

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Waypoint helps launch a new business - Fitness 4 Life Training

Waypoint helps launch a new business - Fitness 4 Life Training

We were recently instructed to launch a new company called Fitness 4 Life Training. Being a new company, they needed the whole package, from setting up an email system, to business cards, to branded car stickers and the all-important logo and website. All elements needed to be in line with the desired corporate image.

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A new website for Strictly Education!

A new website for Strictly Education!

Since 2013  we have acted as the outsourced marketing team for Strictly Education providing both strategic and operational support across a wide range of digital and non-digital channels.

The new site communicates Strictly Education’s positioning as the UK’s leading education specific provider of professional services and solutions to schools, academies and multi-academy trusts (MATs).

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New branding and website for Bracken Place

New branding and website for Bracken Place

We are very pleased to have developed a new brand and website for Bracken Place Day Nursery and Preschool. From a usability and search point of view, we developed a modern, mobile responsive website and filled it with stunning photographs capturing the staff and children at work and play in their natural environment.

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