Read our blog which describes the latest news and projects emerging from Waypoint alongside insight on current topics and debates in the digital space.
Earlier this year we were instructed by one of our clients to boost their LinkedIn business page followers, which only had 3 page likes. We leapt to the challenge, and as of this month the page now has 214 followers – quite a feat in just 6 months!
Read MoreIf you only think of Pinterest as a platform to plan your next dream holiday, discovering interior design trends or find inspiration for your weekly meal planning, then think again! Found out how your business can use Pinterest as a marketing tactic.
Read MoreThere is no doubt that Twitter provides us with many hours of excitement (Donald Trump getting banned), news updates, hilarious parenting jokes, viral trends and more. However, with Twitter slowly sliding down the rankings of top social platforms, how relevant is Twitter for your business in 2021?
Read MoreWith more than 1 billion active monthly users and 62% of people saying they become more interested in a brand after seeing it pop up in their stories, Instagram Stories provides you with 15 second videos to level-up your Instagram strategy and increase your reach and engagement with your followers.
Read MoreThere is more to colour than meets the eye. The colour choice you make when designing your logo and branding, plays an important role in reinforcing your brand’s personality and connecting to your ideal customers. In this blog we look at the psychology and meaning of branding colours.
Read MoreCovid has presented many challenges for advertisers and retailers and the hotly anticipated Christmas campaigns are no exception.
Read MoreThe creative world has used covid-19 to build on insights around the new normal and the result has been some pretty entertaining advertising. We are all in need of some light relief at the moment so we thought we would share some of our favourites!
Read MoreMany brands have been highly creative during lockdown, adapting and responding to the times to achieve a sensitive balance of supporting customers and key workers whilst not being seen to profiteer from a crisis.
Read MoreAs you may have read, we recently created a new brand identity for Alaster Anderson. The new site had to reflect the new look and feel, the new positioning and messaging and perform well for search.
With the focus on Plant Expertise, the site shows how this expertise informs and adds value to everything they do.
Read MoreSewTina Face Coverings is a good example of a simple and straightforward logo and website that was designed and built on Squarespace in less than a day.
Read MoreIn a competitive market, a unique positioning is critical to success. Our client Alaster Anderson faced such a challenge, having worked in the garden design / landscaping business for years they were keen to review the business to give them a competitive edge.
Read MoreInstagram is a fantastic platform for businesses. To get the most out of it, businesses need to embrace it fully by diving into the different features enthusiastically, posting different types of content regularly, and engaging with their audience. Here are the most 5 important tips to boost your Instagram presence.
Read MoreOur client wanted to create a positive, engaging and attractive setting for staff and visitors alike. Our brief was to design and produce materials around the office that brought Strictly Education 4S’ purpose to life.
Read MoreWhy wade through a manual when a 90 second video will show us how to do something? We all lead busy lives and are looking for brands to communicate in ways that are easier, quicker and more meaningful.
Read MoreTo be effective an ad needs many things, it needs to talk to the audience in a way that will build a connection and it needs stand out. When developing the latest adverts for some of our client Strictly Education’s key services we had not just these challenges.
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Marketing Strategy, Website Design & Optimisation, Content Development and Lead Generation
Winchester Marketing Company
