how content marketing drives enquiries
At Waypoint we have been writing and posting well-researched and informed content for our clients for over 10 years. In every case, we have seen a direct correlation between blogging, increased website traffic and enquiries.
Why invest in content?
The more you blog the more words you are placing on your website for Google to index. This pushes you further up the search results, leading to…
Website Traffic
Lead Generation
Higher Search Rankings
Improving your website’s search rankings through blogging is like trying to start a wildfire. The hardest part is getting a flame going but once established it will spread rapidly.
case studies
Haworth Castings
What we implemented:
Since 2016 we have written over 70 blog articles for Haworth Castings covering a wide range of technical areas from the importance of temperature control to exploring the merits of 3D printing and simulation software.
Each article is approximately 450 words long with keywords and phrases tailored to their target audience.
The impact has been dramatic.
Monthly website traffic increased from 330 to 3,349 visitors a month - an increase of 1,000%.
The numbers:
blogs created
increase in visitors
most visited pages
Surveyors to Education
What we implemented:
We commenced blogging for Surveyors to Education in January 2018 at a frequency of two 500 word articles a month. The articles cover everything from explaining the different types of building funding streams to providing summaries of the latest government advice on estate management.
When we started blogging, there were only 90 organic website visitors per month.
Today we regularly receive over 400 visitors - an increase of over 400% - and blogs account for 8 out of the top 10 most visited pages on the site.
The numbers:
blogs created
increase in visitors
most visited pages
Drain & Sewer Services
What we implemented:
Organic website traffic has increased threefold since we started posting monthly blogs for Drain & Sewer Services in January 2019. At that time, they were receiving approximately 100 monthly web visits.
By January 2021, this increased to 376 monthly visits.
Through blogging, we created Drain & Sewer Services 2nd and 3rd most popular website landing pages, after their home page.
The numbers:
blogs created
increase in visitors
most visited pages
Alaster Anderson
What we implemented:
We started blogging for Alaster Anderson in mid-2020 and have already seen a dramatic increase in website visitors.
Monthly organic website visitors have risen from 55 in July last year to 301 in April 2021 – a fivefold increase.
To frame blogging for the market, we created a dedicated website section called Planting Notes. From this, we had a platform to write about everything from Bonsai trees to soil types.
