What’s all the chat about?
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There has been a lot of chat about ChatGPT as myself and many of my peers wonder what this means for the world as we know it and for marketing in particular.
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Using humorous content to drive leads
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Every now and then a brief comes along where you need to think outside the box. Marston’s Telecoms presented us with one of those challenges for a recent campaign.
Read MoreCelebrating a key milestone
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2022 marks a key milestone in Waypoint’s history. Ten years ago, Waypoint opened its doors for business, and one decade on we are still here, particularly proud to say that we have some of our founding clients.
Read MoreWhy becoming a subject matter expert is so important for lead generation
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The key to driving profitable sales is to create value and one of best ways of establishing this position is by becoming recognised subject matter experts. In this blog we discuss how to do this and how it drives lead generation.
Read MoreHow Waypoint improves website performance and generates more leads
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We are often approached by clients to help them generate more leads from their websites. Find out how Waypoint Digital Marketing can support you with a marketing strategy that includes lead generation.
Read MoreThe Power of Pins – How your business can use Pinterest as a marketing tactic
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If you only think of Pinterest as a platform to plan your next dream holiday, discovering interior design trends or find inspiration for your weekly meal planning, then think again! Found out how your business can use Pinterest as a marketing tactic.
Read MoreThe power of a homepage video - Waypoint in 30 seconds
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Want to know the process behind our updated homepage video?
Read MoreWhy Twitter is still relevant for your business
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There is no doubt that Twitter provides us with many hours of excitement (Donald Trump getting banned), news updates, hilarious parenting jokes, viral trends and more. However, with Twitter slowly sliding down the rankings of top social platforms, how relevant is Twitter for your business in 2021?
Read MoreHow to boost engagement with Instagram stories
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With more than 1 billion active monthly users and 62% of people saying they become more interested in a brand after seeing it pop up in their stories, Instagram Stories provides you with 15 second videos to level-up your Instagram strategy and increase your reach and engagement with your followers.
Read MoreThe importance of content marketing
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Waypoint was recently invited to talk on the importance of content marketing at a regular networking event based in Hoxton, London. The Hoxton Business network is made up of entrepreneurs, business professionals and start-ups in the London Tech-City.
Read MoreDoes social media marketing work?
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In short, yes if part of an integrated marketing plan.
It will not work in isolation and has to be connected to everything you communicate as a business.
At the heart of effective social media marketing is interesting and engaging content.
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Will purchasing multiple domain names improve my SEO?
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We are frequently asked this question and the short answer is NO!
If it were true, then the companies with the deepest pockets would win by simply hoovering up all the domain names containing their keywords. They don’t do this because it doesn’t work and the google and other search engine algorithms are far subtler and more sophisticated.
Read MoreWhy do I need to blog?
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Regularly publishing interesting / relevant blogs on your website, and then posting them on your social media channels, will drive additional visitors to your website.
Read MoreNew website for Haworth Castings with video home page
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In this blog we are taking a look at the new and improved website for Haworth Castings. It features all the elements that Waypoint delivers and that we believe are essential to holding visitors attention and driving enquiries.
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