The power of a homepage video - Waypoint in 30 seconds
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Want to know the process behind our updated homepage video?
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A new year and a new sign above the door!
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A New Year and we have a new sign above the door at 19 Southgate Street!
Read MoreThe effectiveness of telemarketing as part of an integrated digital marketing campaign
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Telemarketing remains one of the most effective methods for B2B companies to generate appointments, get in front of prospects and ultimately generate sales.
Read MoreWhat does video bring to the marketing mix?
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Why wade through a manual when a 90 second video will show us how to do something? We all lead busy lives and are looking for brands to communicate in ways that are easier, quicker and more meaningful.
Read MoreHow to deliver a creative change of pace
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To be effective an ad needs many things, it needs to talk to the audience in a way that will build a connection and it needs stand out. When developing the latest adverts for some of our client Strictly Education’s key services we had not just these challenges.
Read MoreHow to showcase a diverse range of services in one marketing piece
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Earlier this year, our client, Strictly Education set us a challenge. Strictly Education asked us to showcase the huge range of services they have available in one marketing piece.
Read MoreWhat will the closing down of Google+ mean for social media marketing
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Google has announced its decision to shut down Google+ as a social network in April 2019 citing low usage and engagement. But what does this mean for small business social media marketing?
Read MoreSouthern Manufacturing Show for Expromet, Haworth and Investacast
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It was great to see the hard work and preparation pay off at the Southern Manufacturing and Electronics show earlier this month. For three days, the engineering world descended on Farnborough, and it was at this event that our client, Expromet Technologies Group were showcasing their capabilities for the first time.
Read MoreStaff Conference for Strictly Education
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The end of last year, saw the Waypoint team busy assisting our client Strictly Education, with their inaugural staff conference.
Read MoreMerry Christmas from the Waypoint Digital Marketing team
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From everyone at Waypoint Digital Marketing, we would like to wish you a very Merry Christmas and a Happy New Year. This Christmas instead of purchasing gifts for our clients, we have made a small donation to local charity The Trussell Trust who are based in Salisbury, Wiltshire.
Read MoreWhy should you tailor your writing style for each social media platform?
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Like a region or a country, each of the social media platforms has it’s own language and etiquette. Ensuring that you understand and abide by this style is crucial to a successful social media strategy. There is no point writing a great post, if it is not written in the right style or format for the platform you are posting on.
Read MoreInvestacast photoshoot for new website launch
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This week Adam and Carl have enjoyed a road trip to Ilfracombe in North Devon to visit Investacast Ltd. The team have sported high vis jackets, googles and ear defenders for a photoshoot of the machinery and the wax mould process for amongst other things a new website.
Read MoreWaypoint rated Top 3 marketing agency in Winchester!
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Waypoint have been listed by ThreeBestRated.co.uk as one of the top 3 marketing agencies in Winchester, Hampshire!
Read MoreGenerating leads at EdExec LIVE!
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This week we attended the EdExec LIVE show in London on behalf of our client Strictly Education.
As their outsourced marketing team, it was our job to provide all the marketing material and activities to ensure they got the maximum exposure from the show.
Read MoreA week in the life of Waypoint - where digital marketing is hands on!
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At Waypoint we believe that successfully generating leads is all about building strong relationships between our clients, their prospects and us.
That is why our approach is so much more than sitting in an office planning strategy, writing copy and designing marketing tools.
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