Who wins the coveted title of 2020's best Christmas ad?
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Covid has presented many challenges for advertisers and retailers and the hotly anticipated Christmas campaigns are no exception.
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Advertising that is insight driven and humorous
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The creative world has used covid-19 to build on insights around the new normal and the result has been some pretty entertaining advertising. We are all in need of some light relief at the moment so we thought we would share some of our favourites!
Read MoreHow to get digital marketing right through lockdown
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Many brands have been highly creative during lockdown, adapting and responding to the times to achieve a sensitive balance of supporting customers and key workers whilst not being seen to profiteer from a crisis.
Read MoreHow effective are e-books as a marketing tool?
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E-books have been around for some time and their value as part of the marketing mix continues. When executed well, an e-book provides a positive value exchange between the reader and the provider. The provider typically gives value through content and insight and the reader / prospect provides their data in return.
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