Adam Richards

Managing Director

Adam is an experienced marketing professional with a passion for developing integrated brand strategies that can be clearly and coherently communicated through digital and traditional channels.

His marketing career began in 1993 at AstraZeneca Pharmaceuticals on its International Sales and Marketing program. In 2003 he became marketing director of Whitegrove. The business was successfully sold with Adam becoming group marketing director, re-branding seven companies to OfficeTeam. In 2010 he moved to the British Virgin Islands where he developed and executed digital marketing strategies for businesses whilst also gaining digital marketing accreditation through the London School of Marketing. Waypoint was founded on his return in 2012.

Adam is married to Tina, and lives close to Winchester with his two children.

Louise Wilson

Strategic Planning & Account Director

Louise has over 20 years’ experience in marketing and is focused on delivering growth for clients, starting with a clear strategy and vision through to communications that will deliver results.

Her career started at WWAV Rapp Collins (Rapp) where she worked on many leading brands including British Gas, Volvo, WWF, Great Ormond Street Hospital and Nectar. During that time, Louise headed up teams responsible for increasing clients market share through both customer acquisition and retention programmes. Having worked across all channels in the marketing mix from TV to digital, Louise understands how to effectively reach audiences in the most engaging way.

Louise is married to Nigel, has two children and lives near Bursledon.

Kieran Pearce

Head of Digital

Kieran is an experienced digital marketer with over 12 years experience creating and running digital strategies for all sized businesses. He has worked with some of the world's most recognised brands such as L'Oreal Paris, Cadbury's, Lipton Iced Tea, BMW, Ford & Discovery Healthcare to name but a few.

He began his career as a social media manager at a tech firm that built innovative solutions for big brands and slowly worked his way up to running the digital department. From there he founded his own social media agency with a focus on working with and growing smaller to medium sized business, showing them how to be successful in digital marketing.

Kieran lives in Basingstoke, is married to Danni and has a young daughter.

Hayley Coello

Marketing, Social Media and Account Executive

Hayley is an expert at helping businesses of all sizes reach new audiences through platforms such as Instagram, Facebook, Linkedin, Twitter and Google Plus.

In 2005 she was awarded a BA (Hons) degree in Public Relations from Bournemouth University.

After leaving University, Hayley worked in political and community consultation, firstly for Nex Communications alongside a number of high profile clients such as Waitrose, McCarthy and Stone and Barratt Homes.

Hayley lives in Winchester and has two young daughters.

Tina Richards

Telemarketing Executive

Tina is an experienced telemarketing professional. She loves cold calling which you don't hear very often and has built a reputation for being able to find decision makers and secure appointments across a wide range of industry sectors.

Giving the right impression at the first point of contact is a skill that comes with experience, and her ability to speak to anyone on the phone is her greatest asset.

She always enjoyed talking to new people, and when combined with good organisational skills and a tenacious attitude, this leads to breaking down barriers and appointments in the diary!

When not hunting down appointments Tina is usually mucking out a horse and running an active family.