where are you now?

For any business a marketing strategy should provide management focus, meaningful lead generation activities and measurable results. The first step in developing a marketing and lead generation strategy is to understand where the business is now. Through a series of senior management interviews we will get to know your business, the competitive landscape, your target audience, channels to market and the key issues that need to be addressed.

where do you want to be?

Agreed objectives give a purpose for all marketing and lead generation activity and ensure that scarce resources are spent intelligently. After completing a situation analysis we will develop a clear set of business objectives and identify the marketing activities required to achieve them. With a broad level of experience of both digital and non-digital channels we will deliver a marketing and lead generation strategy that is right for your business.

how to guides

Featured

Top tips to increase your Instagram presence

This top tips ebook is aimed at businesses looking to expand their presence and the visibility of their products or services on Instagram.

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How to boost your company’s website search rankings?

This ebook provides 6 ways of making sure your website sits ahead of its competitors, gets found and therefore generates more leads.

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Top tips to increase your Twitter presence

This ebook is aimed at business leaders who want to make sure they are following best practice on Twitter, generating leads and optimising their investment of time.

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case studies

Featured

Huq Industries

Through clear signposting and funnelling we are providing visitors with a much clearer user journey and as a result the quality of our leads has improved.

Following our presentation in June 2021, the Huq marketing team implemented our recommendations and pushed the new content and layout live in September. The impact was immediate and dramatic with inbound enquiries increasing four-fold by the end of October.

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Haworth Castings

We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

Haworth Castings was soon ranked number 1 on Google for five of its top keyword phrases. Visitor traffic to the website grew by 20%, average times increased by 1.32 minutes per visit and the number of people bouncing straight off the site was reduced by 11%.

As a result in the first 12 months over 100 new business enquires were generated through the website and the core objective was met.

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Strictly Education

Waypoint act as our outsourced marketing department driving strategy and lead generation.

Incoming enquiries grew by 12% and in Q1 reached 154 - overtaking tele-sales enquires for the first time and achieving the primary objective.

Following a refresh of the website, a weekly blogging schedule and a program of social media engagement website visits have increased by 36% and page views by 44%.

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