The power of a homepage video - Waypoint in 30 seconds
/
Want to know the process behind our updated homepage video?
Read More
5 reasons you should grow your business with LinkedIn in 2021
/
With 722 million members, LinkedIn has come into its own as a powerful marketing tool. In 2021 this professional networking platform is still about expanding your marketing footprint by making new business connections, establishing your reputation in your industry and employing the right people to help you move your business forward.
Read MoreAwareness you just can't buy
/
Social media can be highly effective, Cuthbert is a household name not because of heavy media spend, but because social media has been deployed effectively.
Read MoreSocial media strategies to adopt in 2021
/
In 2021, social media marketing continues to grow. With digital communication in the driving seat, social media communication needs to play a central role in any marketing strategy. Find out how Waypoint Digital Marketing can help you choose the right strategy for your business.
Read MoreWhat the colour of your logo says about your company brand
/
There is more to colour than meets the eye. The colour choice you make when designing your logo and branding, plays an important role in reinforcing your brand’s personality and connecting to your ideal customers. In this blog we look at the psychology and meaning of branding colours.
Read MoreWho wins the coveted title of 2020's best Christmas ad?
/
Covid has presented many challenges for advertisers and retailers and the hotly anticipated Christmas campaigns are no exception.
Read MoreAdvertising that is insight driven and humorous
/
The creative world has used covid-19 to build on insights around the new normal and the result has been some pretty entertaining advertising. We are all in need of some light relief at the moment so we thought we would share some of our favourites!
Read More5 Ways to boost your Instagram presence
/
Instagram is a fantastic platform for businesses. To get the most out of it, businesses need to embrace it fully by diving into the different features enthusiastically, posting different types of content regularly, and engaging with their audience. Here are the most 5 important tips to boost your Instagram presence.
Read MoreBringing a brand to life in an office environment
/
Our client wanted to create a positive, engaging and attractive setting for staff and visitors alike. Our brief was to design and produce materials around the office that brought Strictly Education 4S’ purpose to life.
Read MoreWhat does video bring to the marketing mix?
/
Why wade through a manual when a 90 second video will show us how to do something? We all lead busy lives and are looking for brands to communicate in ways that are easier, quicker and more meaningful.
Read MoreHow to deliver a creative change of pace
/
To be effective an ad needs many things, it needs to talk to the audience in a way that will build a connection and it needs stand out. When developing the latest adverts for some of our client Strictly Education’s key services we had not just these challenges.
Read More
