Make the switch to Google Analytics 4
/For those of you who rely on year-on-year comparison data, the time to begin making the switch to Google Analytics 4 is now.
Read MoreRead our blog which describes the latest news and projects emerging from Waypoint alongside insight on current topics and debates in the digital space.
For those of you who rely on year-on-year comparison data, the time to begin making the switch to Google Analytics 4 is now.
Read MoreGoogle My Business is the easiest and fastest way to attract new customers or to make your business stand out from your competitors. Find out why you should be using the free marketing tool!
Read MoreMarketing training and development can often be hard to prioritise when times are busy. Lockdown therefore provides an opportunity if staff are working but not at full capacity and have a little more time on their hands.
Read MoreIn order to generate leads, businesses need to connect with their audience across multiple social networking platforms. They need to deliver regular, engaging content in an organised, professional and efficient way. Therefore, it's no surprise we've seen an increase in social networking management tools, but which one is right for you?
Read MoreIf, like us, you have seen a big increase in direct traffic to your website on Google Analytics, you could be a victim of Ghost spam. The problem is compounded because it does not come alone - it also comes with a bogus referral visit.
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