Through clear signposting and funnelling we are providing visitors with a much clearer user journey and as a result the quality of our leads has improved.
Following our presentation in June 2021, the Huq marketing team implemented our recommendations and pushed the new content and layout live in September. The impact was immediate and dramatic with inbound enquiries increasing four-fold by the end of October.
Read MoreWe challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.
Haworth Castings was soon ranked number 1 on Google for five of its top keyword phrases. Visitor traffic to the website grew by 20%, average times increased by 1.32 minutes per visit and the number of people bouncing straight off the site was reduced by 11%.
As a result in the first 12 months over 100 new business enquires were generated through the website and the core objective was met.
Read MoreWaypoint act as our outsourced marketing department driving strategy and lead generation.
Incoming enquiries grew by 12% and in Q1 reached 154 - overtaking tele-sales enquires for the first time and achieving the primary objective.
Following a refresh of the website, a weekly blogging schedule and a program of social media engagement website visits have increased by 36% and page views by 44%.
Read MoreThe team quickly understood what we were trying to do and how we wanted to communicate our brand message.
Bavaria Yachts opened for business in Annapolis.
The website was completed on time and, through a series of launch events in the months leading up to the 42nd US Sailboat Show in October, numerous feature editorial articles and targeted online advertising, well over 1 million members of the yachting public were reached.
Read MoreThank you to the Waypoint team who have helped us tremendously by re-energising our website and making it display beautifully on all different screen sizes.
We helped Paballong UK Trust re-energise their website, making it display responsively on all different screen sizes, and enabling a clearer communication of their purpose and objectives. We are very pleased to be able to support the Trust in its continuing efforts to make a difference to the lives of the people in Lesotho.
The work to the webiste was carried out voluntarily and at no cost to the Paballong UK Trust.
Read MoreThe Waypoint team have been a huge help, firstly by simplifying our messaging through a refreshed and more engaging website, and secondly by building a members only Volunteers site to provide information and tools to our many helpers. Thank you!
We helped Simon Says to simplify their messaging and streamline their website to ensure their aims and objectives were easily understood. This was undertaken to increase the level of donations, by helping people understand how the charity works, thereby increasing the amount of work this fantastic charity is able to do.
Read MoreWaypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.
In 2014 investment in an expanded sales force coupled with the activation of an aggressive series of email marketing campaigns, and the installation of Salesforce.com, a customer relationship management system to track and convert leads, led to rapid sales growth.
The business was then successfully sold in 2015.
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Marketing Strategy, Website Design & Optimisation, Content Development and Lead Generation
Winchester Marketing Company
