Through clear signposting and funnelling we are providing visitors with a much clearer user journey and as a result the quality of our leads has improved.
Following our presentation in June 2021, the Huq marketing team implemented our recommendations and pushed the new content and layout live in September. The impact was immediate and dramatic with inbound enquiries increasing four-fold by the end of October.
Read MoreWe challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.
Haworth Castings was soon ranked number 1 on Google for five of its top keyword phrases. Visitor traffic to the website grew by 20%, average times increased by 1.32 minutes per visit and the number of people bouncing straight off the site was reduced by 11%.
As a result in the first 12 months over 100 new business enquires were generated through the website and the core objective was met.
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Marketing Strategy, Website Design & Optimisation, Content Development and Lead Generation
Winchester Marketing Company
