Waypoint act as our outsourced marketing department driving strategy and lead generation.
Incoming enquiries grew by 12% and in Q1 reached 154 - overtaking tele-sales enquires for the first time and achieving the primary objective.
Following a refresh of the website, a weekly blogging schedule and a program of social media engagement website visits have increased by 36% and page views by 44%.
Read MoreWaypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.
In 2014 investment in an expanded sales force coupled with the activation of an aggressive series of email marketing campaigns, and the installation of Salesforce.com, a customer relationship management system to track and convert leads, led to rapid sales growth.
The business was then successfully sold in 2015.
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Marketing Strategy, Website Design & Optimisation, Content Development and Lead Generation
Winchester Marketing Company
